Notice concerning Further Strengthening Management over Cultural and Artistic Programmes and Their Personnel

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National Radio and Television Administration General Office

Guang Dian Ban Fa (2021) 267

All provincial, autonomous region and municipal radio and television bureaus, the Xinjiang Production-Construction Corps Culture, Sports, Radio, Television and Tourism Bureau, the Central Radio and Television Station Office, the Film Channel Programme Centre, the China Education Television Station:

In recent years, radio, television and online audiovisual cultural and artistic programmes have stressed quality, stressed style and stressed responsibility, and resisted vulgar, lowbrow and base tastes, incessantly pushed out excellent works, satisfying the popular masses’ spiritual and cultural needs. In order to further strengthen management, strictly deal with problems that artists violate the law and leave virtue behind, the “fan circle” mess, etc., and to establish a sectoral atmosphere of love for the Party and love for the country with all flags flying, of high virtue and noble art, hereby, the relevant matters are notified as follows:

I, Persisting in resisting unlawful and unvirtuous personnel. Radio and television bodies and online audiovisual platforms must strictly keep the gate in terms of programme actors and guest choices, and persist in making political quality, virtuous character, artistic levels and social evaluation as criteria for choice. Personnel with an incorrect political standpoint, who have dissension and discord with the Party and the country is resolutely not to be selected; personnel who violate laws and regulations and smash society’s baseline of fairness and justice is resolutely not to be selected; personnel who violate public order and fine customs, and whose acts and conduct are without virtue or norms is resolutely not to be selected.

II, Persisting in opposing the only-ratings-theory. Radio and television bodies and online audiovisual platforms may not broadcast idol cultivation-type programmes, they may not broadcast comprehensive arts, entertainment and reality shows where stars’ sons and daughters participate. Talent-type shows must strictly control the setup of the voting segment, they may not set up segments and channels outside of the venue for voting, ranking, reinforcement, etc., it is strictly prohibited to guide or encourage fans to covertly spend money to vote by materialized methods such as purchasing goods, pledging memberships, etc, and the harmful “fan circle” culture is to be resolutely resisted.

III, Persisting in resisting excessive entertainmentization. Persist in cultural self-confidence, forcefully hold high China’s excellent traditional culture, revolutionary culture and advanced Socialist culture. Establish a correct aesthetic orientation for programmes, strictly grasp actor and guest choice, acting styles, dress and make-up, etc, resolutely resist “sissies” and other such abnormal aesthetics. Resolutely resist excessive entertainmentization tendencies of playing up bragging about wealth and hedonism, rumours about sex scandals and personal lives, negative hot topics, vulgare “Internet celebrities”, anti-aesthetics without baselines, etc.

IV, Persisting in resisting high-value remuneration. Strictly implement remuneration regulations for actors and guest, strictly implement their remuneration management notification commitment system. Advocate and encourage actors and guests to bear social responsibility, and participate in public benefit-type programmes. Strictly punish violation of remuneration regulations, “yin-yang contracts”, and tax evasion activities.

Substantially strengthen employee management. Strictly implement that presenters must hold credentials to take up positions, standardize presenters’ participation in social activities and online information dissemination. Strengthen employees’ political quality training, deeply launch education on the Marxist view of news and view on culture and art, persist in the people’s standpoint from beginning to end, stick to the people’s mood. Perfect professional ethical norms, strengthen the construction of professional ethics, consciously resist the temptations of fame and wealth, professional identities and individual fame may not be used to seek improper gain, consciously accept social supervision, and be a model of social virtue and a builder of positive energy.

VI, Launching dedicated and authoritative culture and art criticism. Persist in the correct political orientation, public opinion orientation and value orientation, carry forward the true, the good and the beautiful, reject the false, the evil and the ugly, give full rein to the roles of values in guidance, spirits in leadership and aesthetic in enlightenment. Put social effect and social value first, unify profound thoughts, profound art and excellent production, and evaluate programmes strictly and objectively. Scientifically treat audience ratings, click ratings and other such quantified indicators, and strengthen the expansion and application of “China audiovisual big data”.

VII, Giving full rein to the role of sectoral organizations. Radio, television and online audiovisual sectoral associations and other such sectoral organizations must further perfect sectoral standards and self-discipline conventions, vigorously launch moral appraisal. Strengthen education and training on ideology and politics, professional ethics, etc., establish regularized training mechanisms, optimize teaching content, strengthen case-based teaching, discuss the law through cases, and demonstrate the law through cases. Criticize harmful phenomena in the sectors and negative models with clear banners flying, resolutely oppose circle culture and sectoral corrupt customs, effect a thorough overhaul, and safeguard the benign atmosphere in the sector. 

VIII, Substantially implement management duties and responsibilities. Administrative radio and television departments must raise their political stance, earnestly implement ideology work responsibility systems, further compact and substantiate local management responsibilities, competence and supervision responsibilities and dominant responsibilities, guard the culture and art programme orientation gate, content gate, personnel gate, remuneration gate and propaganda gate well. We must pay high regard to listening to the calls of the popular masses, vigorously respond to the concerns of the popular masses, resolutely say “no” to law-breaking and immorality, playing up stars, excessive entertainmentization, “supremacy of ratings” etc., and let the main melody and positive energy fill the radio, television and online audiovisual space to the brim. 

It is hereby notified

National Radio and Television Administration General Office 

2 September 2021





Measures on the Administration of Internet Live-streaming Services

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This translation was published first on China Law Translate, and is reposted here with kind permission.

Article 1: These Provisions are formulated on the basis of the “Standing Committee of the National of the National People’s Congress’s Decision on Strengthening Protections for Online Information”, the “State Council’s Notification of Authorization of the State Internet Information Office to be Responsible for Efforts to Management Internet Information Content”, “Measures for the Management of Internet Information Services”, and the “Provisions on the Management of Internet News Information Services” so as to strengthen management of internet live-streaming services, to protect the lawful rights and interests of citizens, legal persons, and other organizations, safeguard national security and the public interest.

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Speech at the News and Public Opinion Work Conference

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The full text of Xi Jinping’s speech has not yet been published. This is a translation of the People’s Daily report.

At the Party’s News and Public Opinion Work Conference, Xi Jinping Stresses Persisting in the Correct Orientation, Innovating Methods and Means, and Raising the Dissemination Strength and Guidance Strength of News and Public Opinion

Xinhua, Beijing, 19 February (Journalists: Li Bin, Huo Xiaogang) CCP Central Committee General Secretary, State President and Chairman of the Central Military Commission Xi Jinping chaired the News and Public Opinion Work Conference that convened in Beijing on the 19th, and gave an important speech. He stressed that the Party’s news and public opinion work is an important work, it is a great matter in governing the country and bringing peace to the nation, it must adapt to the developments of domestic and foreign circumstances, grasp its position by starting from the overall picture of Party work, persist in the Party’s leadership, persist in the correct political orientation, persist in the work orientation of putting the people central, abide by the laws of news and communication, innovate methods and means, and realistically raise the dissemination strength, guidance strength, influence and credibility of the Party’s news and public opinion.

Since the 18th Party Congress, the Party Centre with Xi Jinping as General Secretary has given high regard to the Party’s news and public opinion work, it has repeatedly researched relevant problems and made important deployments. The convention of this Conference is aimed to promote vigorous reform and innovation as the press and public opinion front adapts to circumstances and developments, and to comprehensively raise its working capabilities and levels.

In order to convene this Conference, Xi Jinping went to three Central news work units, the People’s Daily, Xinhua and CCTV, to conduct on-the-spot investigation and research.

CCP Politburo Member and Secretary of the General Secretariat Xi Jinping accompanied this investigation and research and attended the Conference.

On the morning of the 19th, Xi Jinping first went to the People’s Daily for investigation and research. In the editorial building, one poster after another, and one photograph after another, displayed the care of the Party Centre for the People’s Daily, reflecting the uncommon trajectory the People’s Daily has marched. On the one hand, Xi Jinping viewed these, and on the other hand listened to reports, he fully affirmed the important contributions the People’s Daily has made to the undertaking of the Party and the people in the 68 years since its first publication. At the editor-in-chief’s office night shift platform, Xi Jinping watched the editors composing [the newspaper], had warm interactions with everyone, encouraged them not to forget their original purpose, hold firm beliefs, run the newspaper well, and provide ever more and better spiritual nourishment to the people in the entire nation. Xi Jinping walked to the new media centre, listened to an introduction of microblog, WeChat and user terminal work in front of a large screen, sat down in front of a computer to send out voice information through a new media platform, and sent his Lantern Festival wishes and regards to the people in the entire country.

Afterwards, Xi Jinping came to the People’s Daily online television studio, linked wires with the People’s Daily journalists through video, and interacted with the villagers in Chixi Village, Ningde Municipality, Fujian. Chixi Village used to be an extremely poor village, and through many years, extricated itself from poverty with very visible results under the personal care and leadership of Xi Jinping, Xi Jinping gave important instructions on 29 January 2015 in material reflecting that village’s poverty relief work, stressing that the attack against poverty must be characterized by “diligence in spite of difficulty, tenacious struggle, erode the stone with drops of water, and gain success forever.” In the video, Xi Jinping successively spoke with the village’s Party Branch secretary Du Jiazhu, and the retired cadre Wang Shaoju who cared for and supported Chixi’s poverty relief for a very long time, he sent his regard to the village folk, exhorted them to safeguard the clear water and green mountains, and march a path of green development in which ecology enriches the people.

Around 10 o’clock, Xi Jinping came to Xinhua, where he viewed Xinhua’s special exhibition on “History and Development”. The box in which Chairman Mao’s manuscripts were kept, the hand crank of the Yan’an era,… He frequently halted and inquired about relevant circumstances. Responsible comrades from Xinhua made introductions about how they are currently accelerating the converged development of media, using eight kinds of characters every day to provide comprehensive media, news and information products to the world, and Xi Jinping expressed approval of this.

In the news information dispatching centre, Xi Jinping linked up with Xinhua journalists covering news in Lankao County, Henan through video. The journalists reported to the General Secretary about the grass roots cadres’ new appearance after changing their work styles which they encountered in their coverage, Xi Jinping encouraged the journalists to often go deep into the grassroots, and deep among the people, and timely discover and propagate the advanced models of grass roots cadres. Having seen Xinhua’s news information product exhibitions on the Silk Road database, the China Photographic Archive Digital Management System, etc., Xi Jinping touched on a mobile telephone screen to praise new workers nationwide through Xinhua’s user terminal. In the domestic department, a journalist who had just returned from “going to the grass roots” in Zhengding County, Hebei, reported to the General Secretary about the new changes in Tayuanzhuang Village, Xi Jinping requested him to transmit his best wishes to the village folk. Xi Jinping also went to the international department, the editorial department and other such work areas, had interactions with the united front editors and journalists, and expressed sympathies to everyone.

Around noon, Xi Jinping came to CCTV. He listened to introductions about CCTV’s sectoral work, media convergence, etc., he went to the general control centre to view a video exhibition about the construction of television communication capacity, he went to the “News Broadcast” studio and control room to understand about news production and broadcast processes from presenters and employees, and pushed buttons himself to experience a mock broadcast. Xi Jinping pointed out that CCTV has an audience of hundreds of millions every day, it absolutely must follow in step of the times, expand their horizon to include the whole world, plan a number of good columns that blend ideas and artistry, and run more good programmes that are universally appreciated, and incorporate teaching and play.

Learning about the rapid development of CCTV’s overseas business, and the newsgathering and communication networks that have already become globalized, XI Jinping linked up with CCTV North America’s responsible people through video, inquiring about foreign work circumstances, he hoped they would use their internationalized communication platform well, to objectively, truthfully and vividly report China’s economic and social developments, disseminate Chinese culture, tell China’s story well, and stimulate foreign audience to understand China better.

That afternoon, Xi Jinping chaired the Party’s News and Public Opinion Work Conference that was convened at the Great Hall of the People. At the Conference, the People’s Daily head Yang Zhenwu, Xinhua director Cai Mingzhao, CCTV head Nie Chenxi, editorial representative Fan Zhengwei, journalist representative Li Heyong and presenter representative Kang Hui gave speeches, they talked about their understanding, discussed their work and put forward suggestions. Xi Jinping listened and took notes, and repeatedly intervened for interaction.

After listening to their statements, Xi Jinping gave an important speech. Xi Jinping pointed out that for a long time, major Central media have breathed together with the Party and the people, and progressed in step with the times, they have vigorously propagated the truth of Marxism, propagated the Party’s standpoints and reflected the appeals from the masses, giving them an extremely important role in all historical periods of revolution, construction and reform. Since the 18th Party Congress, major Central media have prominently propagated the spirit of the 18th Party Congress and the 3rd, 4th and 5th Plenums of the 18th Party Congress, they have elucidated the Party’s major policy decisions and work deployments, they have reflected the magnificent practice and spiritual bearing of the people, they have sung the main melody, disseminated positive energy, and powerfully stimulated the great power with which the entire Party, the entire country and the people of all ethnicities have united and struggled to realize the Chinese Dream of the great rejuvenation of the Chinese nation.

Xi Jinping stressed that doing Party news and public opinion well concerns the banner and the path, concerns the implementation of the Party’s theories, line, principles and policies, concerns the smooth progression of all undertakings of the Party and the country, concerns the cohesion and centripetal force of the entire Party, the entire country and the people of all ethnicities, and concerns the future destiny of the Party and the country. They must start grasping Party news and public opinion work from the overall picture of Party work, ensure that they give high regard to ideology, and are meticulous and powerful in their work.

Xi Jinping pointed out that, under the new circumstances of the times, the responsibilities and missions of Party news and public opinion work are: holding high the banner, leading the orientation, focusing on the Centre, serving the bigger picture, uniting the people, enhancing troop morale, creating decent people, concentrating hearts and gathering forces, clarifying falsehoods, clearly distinguishing right and wrong, linking up China and the outside world, and communicating with the world. To bear these responsibilities and missions, they must put their political orientation first, grasp the principle of the Party, firmly persist in the Marxist view of news, firmly persist in the correct political orientation, and firmly persist in putting positive propaganda first.

Xi Jinping stressed that Party news and public opinion work persists in the principle of the Party nature, which at its most fundamental level means upholding Party leadership over news and public opinion work. The media run by the Party and government are the propaganda battlefields of the Party and government, and must be surnamed Party. All the work of the Party’s news and public opinion media must embody the Party’s will, reflect the Party’s standpoint, safeguard the authority of the Party Centre, safeguard Party unity, and must love the Party, uphold the Party and be fore the sake of the Party; it is necessary to strengthen a mentality of emulation, and to maintain a high degree of consistency with the Party Centre in terms of ideology, politics and conduct; it is necessary to persist in the unity of the Party nature and the people’s nature, and turn the Party’s theories, line, principles and policies into the conscious behaviour of the popular masses, timely reflect the creative experience of the popular masses and the real circumstances they face, enrich the people’s spiritual world, and strengthen the people’s spiritual forces. The view of news is the spirit of news and public opinion work. We must deeply launch education on the Marxist view of news, guide the broad news and public opinion workers to be the disseminators of the Party’s policies and standpoints, the recorders of the winds and clouds of the times, the promoters of social progress, and the warders of fairness and justice.

Xi Jinping pointed out that the correct public opinion orientation must be upheld in all areas and all segments news and public opinion work. All levels’ Party newspapers and Party periodicals, radio and television stations must stress the orientation, metropolitan newspapers and new media must also stress the orientation; news reports must stress the orientation, supplements, special feature programmes and advertising must also stress the orientation; the orientation must be stressed in current affairs and news, the orientation must also be stressed in entertainment and social news; the orientation must be stressed in domestic news reports, the orientation must also be stressed in international news reports.

Xi Jinping stressed that unity, stability, encouragement and putting positive propaganda first are the basic principles that must be followed in news and public opinion work. To do positive propaganda well, attraction and infectiousness must be strengthened. Truthfulness is the lifeblood of news. We must describe reality on the basis of reality, both accurately report on specific matters and grasp and reflect the full picture of events or things at a macro level. Public opinion supervision and positive propaganda are one. News media must directly face up to problems existing in their work, directly face vile social phenomena, eliminate the bad and exalt the good, remonstrate against the problems of the times, and at the same time public critical reports, in which facts must be accurate and analysis objective.

Xi Jinping pointed out that, following the development of circumstances, the Party’s news and public opinion work must innovate ideas, content, carriers, forms, methods, means, business models, structures and mechanisms, and strengthen its focus and efficacy. It must suit to the communication trends of audience division and differentiation, and accelerate the building of a new structure for public opinion guidance. It must promote converged development, and actively draw support from new media communication superiorities. We must grasp the opportunities of the times, grasp the rhythm, pay attention to tactics, put forth efforts with regard to timeliness, degree and efficacy, and reflect the demands of timeliness, degree and efficacy. We must strengthen the construction of international communication capabilities, strengthen international discourse power, concentrate on telling China’s story well, and at the same time optimize strategic deployments, and strive to forge foreign propaganda flagship media with relatively strong international influence.

Xi Jinping stressed that media competition concerns talent competition, and the core of media superiority is talent superiority. We must accelerate fostering and bringing up a line of news and public opinion work teams with firm politics, exquisite professionalism, a good work style, in whom the Party and the people can put their trust. News and public opinion workers must strengthen the consciousness that politicians run newspapers, seek firm coordinates and orientations in focusing on the Centre and serving the bigger picture, keep their social responsibility firmly in mind, and incessantly resolve well this fundamental question of “for whose sake, relying on whom, who am I?” They must raise their professional capabilities, study diligently and train often, and strive to become all-media, expert talents. They must transform their work styles into their writing styles, bow their bodies, be humble at heart, observe actual circumstances, speak the truth, move true feelings, and strive to produce works that have ideology, temperature and quality. We they must put strict demands upon themselves, strengthen their moral cultivation, and maintain a healthy atmosphere within themselves. We must deepen the reform of cadre and human resource structures within news work units, fully trust news and public opinion workers in terms of politics, boldly use them in work, sincerely be concerned about them in life, and timely provide guarantees in terms of remuneration.

Xi Jinping pointed out that strengthening and improving Party leadership over news and public opinion work is the fundamental guarantee for the smooth and healthy development of news and public opinion work. All levels’ Party Committees must consciously take up their political responsibility and leadership responsibility. Leading cadres must strengthen their ability to interact with media, and be good at using the media to propagate policy standpoints, understand social circumstances and the popular will, discover contradictions and problems, guide social emotions, mobilize the popular masses, and promote concrete work.

Wang Huning, Liu Yandong, Liu Qibao, Li Zhanshu and responsible comrades from relevant Central departments respectively accompanied the investigation and research visits and the Conference. Responsible comrades from Central news and public opinion work unit, responsible comrades from relevant sides in Beijing municipality, and about 18 editors and journalists representing Central news work units attended the conference.


坚持正确方向创新方法手段 提高新闻舆论传播力引导力


新华社北京2月19日电(记者李斌 霍小光)中共中央总书记、国家主席、中央军委主席习近平19日在北京主持召开党的新闻舆论工作座谈会并发表重要讲话。他强调,党的新闻舆论工作是党的一项重要工作,是治国理政、定国安邦的大事,要适应国内外形势发展,从党的工作全局出发把握定位,坚持党的领导,坚持正确政治方向,坚持以人民为中心的工作导向,尊重新闻传播规律,创新方法手段,切实提高党的新闻舆论传播力、引导力、影响力、公信力。





















Opinions concerning Letting Socialist Literature and Art Flourish

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Central Committee

3 October 2015

In order to implement the spirit of the 18th Party Congress and the 3rd and 4th Plenums of the 18th Party Congress, earnestly implement the spirit of General Secretary Xi Jinping’s important speech at the Forum on Literature and Art, and let Socialist literature and art flourish, the following opinions are put forward. Read the rest of this entry »

Notice concerning Further Strengthening Management of Radio and Television Presenters and the Use of Guest Stars

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This translation is based on a Xinhua announcement via QQ News. I am not sure this is the complete text of the Notice, given its brevity and lack of detail, but no more complete version has so far been published.

XGDF No. [2015]129

I, Strictly implement on-the-job management regulations for presenters.

News, commentary and interview programmes may not have or covertly have assisting presenter positions, radio and television programmes must have a clear division of work between presenters and guest stars, presenters shall be responsible for anchoring, guiding and controlling the programme, it is prohibited to have “guest star presenters”, and guest stars cannot exercise the duties of presenters.

II, Strengthen information management of presenters’ professional conduct.

III, Earnestly implement pre-broadcast censorship and rebroadcast re-censorship structures.

IV, Strengthen education and training for presenters and guest stars.

V, Make clear who bears chief responsibilities, and ensure they are satisfactorily carries out.

VI, Ensure that presenter qualifications are inspected and management structures are constructed for presenters and guest stars.

This Notice takes effect on 1 July 2015. The Notice requires that all radio and television work units “grasp the research and formulation of management rules for presenters and the use of guest stars in that work unit, professional conduct information management rules, pre-broadcast censorship regulations and education and training plans.











Management Rules for the Dissemination of Audiovisual Programmes through the Internet and Other Information Networks

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(Opinion-solicitation draft)

Chapter I: General Principles

Article 1: In order to standardize the audiovisual programme dissemination order through the Internet and other information networks, stimulate the healthy and orderly development of audiovisual programme dissemination services through the Internet and other such information networks, safeguard the national interest and the public interest, and protect the lawful rights and interests of the public and bodies involved, these Rules are formulated. Read the rest of this entry »

Notice concerning the Standardized Use of the National Common Spoken and Written Language in Radio and Television Programmes and Advertising”

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In recent years, all levels’ radio and television organs earnestly cleaned up and rectified the phenomenon of non-standard language being used on radio and television, according to the requirements of the “Notice concerning Standardizing Language Used in Radio and Television Programmes and Spreading Putonghua”, and they have obtained clear results, phenomena such as the sedulous imitation of pronunciation with local characteristics, the indiscriminate use of foreign words and online jargon, etc., has been contained. But recently, we have heard reactions from audiences claiming that some radio and television programmes and advertising still contain problems of non-standard language and writing, such as wilful distortions and the messy use of proverbs, “the acme of perfection” was turned into “Shanxi is good and beautiful” [a play on words in which the homophone characters 尽 – the utmost – and 晋 – the abbreviation for Shanxi – are interchanged], or where “haste brooks no delay” was turned into “coughing brooks no delay” [a play on words in which the homophone characters 刻 – the moment – and 咳 – coughing – are interchanged], and so on. These ways do not conform to the basic demands of the “National Common Spoken and Written Language Law”, the “Radio and Television Management Regulations” and other such laws and regulations, they violate the spirit of inheriting and carrying forward the excellent traditional culture of the Chinese nation, they mislead the social public and especially the youth, and they must be firmly corrected. Hereby, the relevant work is notified as follows: Read the rest of this entry »

Xi Jinping’s Talks at the Beijing Forum on Literature and Art

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The original text of the speech has not been published. This summary was published by Xinhua on 15 October.

Xi Jinping Chairs Forum on Literature and Art Work and Stresses

Persisting in the Creative Orientation of Putting the People Central

Creating Ever More Excellent Works Living Up to the Times

Liu Yunshan in Attendance

CCP General Secretary, State President and CMCC Chairman Xi Jinping chaired the Forum on Literature and Art Work organized in Beijing on the morning of the 15th, and gave an important speech. He stressed that literature and art are the bugle call for the advance of the times, are most able to represent the spirit of an era, and are most able to guide the mood of an era. To realize the “Two Centuries” struggle objective and realize the Chinese Dream of the great rejuvenation of the Chinese nation, the role of literature and art is irreplaceable, and there is great promise from literature and art workers. The broad literature and art workers must understand the position and role of literature and art from this height, understand the historical mission and responsibility they bear, persist in the creative orientation of putting the people central, strive to create ever more excellent works living up to the times, carry forward the Chinese spirit, concentrate Chinese strengths, and encourage the people of all ethnicities in the entire country to march toward the future full of vigour and vitality.

Standing Committee member and Central Committee General Office Secretary Liu Yunshan attended the Forum.

At the forum, China Writer’s Association Chairwoman Tie Ning, China Peking Opera Association Chairman and Shanghai Peking Opera Theatre and Art Director Shang Changrong, Kongzheng Song and Dance Ensemble First-Level Playwright Yan Su, China Association of Fine Arts Vice-Chairman and China Academy of Fine Arts Director Chang Xuhong, China Association of Dance Chairwoman and National Theatre Dance Art Chief Inspector Zhao Rusu, China Writer’s Association Vice Chairman and Shanghai Municipal Writer’s Association Vice Chairman Ye Xin, China Film Association Chairman and China Drama Academy First-Level Performer Li Xuejian gave successive addresses.

After earnestly listening to everyone’s speeches, Xi Jinping made an important speech. First, he indicated that the literature and art undertaking is an important undertaking of the Party and the people, the literature and art battlefront is an important battlefront for the Party and the people. For a long period, the broad literature and art workers have devoted themselves to literature and art creation, performance, research and dissemination, and in their respective areas, have been diligent and hardworking, served the people, obtained clear achievements, and made important contributions. Through everyone’s joint efforts, a hundred flowers are growing in our literature and art garden and there are countless great fruits, presenting a vivid picture of flourishing and development. Xi Jinping extended his sincere respects to literature and art workers nationwide.

Xi Jinping pointed out that promoting the flourishing and development of literature and art, in the end, requires the creation and production of excellent works that can live up to this great nation and these great times. Literature and art workers should firmly keep in mind that creation is their central task, work is the root of their being, they must engage in their creation with calm hearts and a spirit of improvement, and present the best spiritual nourishment to the people. The creation and production of excellent works must be made into a central link of our literature and art work, and we must strive to produce even more excellent works that disseminate the value views of present-day China, reflect the spirit of Chinese culture, mirror the aesthetic pursuits of Chinese people, which organically integrate ideology, artistry and enjoyability.

Xi Jinping stressed that, since reform and opening up, our country’s literature and art creation has welcomed a new springtime, and produced large amounts of universally appreciated excellent works. At the same time, it cannot be denied that, in the area of literature and art creation, the phenomena that there is quantity but no quality, and there are “high plateaus” but no “high peaks” exist, the problem of plagiarism, imitation and stereotypes exist, and the problems of mechanistic production and fast-food-style consumption exist. Literature and art cannot lose its direction as it is absorbed into the market economy, it cannot accept deviations on the question for whom they are, otherwise, literature and art will not have life force. Vulgarity is not popularity, passion does not represent hope, and naive sensual amusement is not equal to spiritual cheer. The reason excellent works are “excellent”, lies in their ideological profundity, artistic exquisiteness and product superiority. [Translator’s note, these three adjectives all contain the character 精, “excellent”]. Literature and art workers must hold high ideals, live and create in step with the times, and innovate through the individuality of their art. We must persist in the principle of letting a hundred flowers bloom and a hundred schools contend, carry forward academic and artistic democracy, construct a vigorous, healthy, tranquil and harmonious atmosphere, advocate discussion between different viewpoints and schools of thought, advocate that styles, themes, forms and methods fully develop, and promote mutual praise and reflection in group discussion on ideas, content, styles and schools.

Xi Jinping pointed out that, to make literature and art creation flourish and promote literature and art innovation, we must have a large batch of distinguished literators and artists skilled in virtue and art. Our country’s writers and artists should become prophets, trailblazers, and pioneers of the spirit of the times, write and record the magnificent practice of the people and the demands for progress of the times through ever more literature and art works that have strong fibre, virtue and a warm temperature, display the beauty of faith and the beauty of the sublime. Literature and art workers must consciously persist in literature and art ideals, incessantly raise their scholarship, self-control and self-cultivation, strengthen their ideological accumulation, knowledge stores, cultural accomplishments and artistic training, earnestly and solemnly consider the social effect of their works, stress quality, place weight on artistic virtue, save righteousness for history, present beauty and virtue to the people of the world, strive to win people’s love and welcome with noble professional integrity, a fine social image, and beauty both in writing and quality.

Xi Jinping stressed that Socialist literature and art, essentially speaking, is the people’s literature and art. Literature and art must reflect well the people’s wishes; it must persist in the fundamental orientation of serving the people and serving Socialism. This is a basic requirement of the Party for the literature and art front, and is the crux that decides the future destiny of our country’s literature and art undertaking. We must make satisfying the people’s spiritual and cultural needs into a starting point and checking point for literature and art and literature and art workers, make the people into the centre of literature and art expressions, make the people into connoisseurs and critics of literature and art aesthetics, and make serving the people into the vocation of literature and art workers.

Xi Jinping pointed out that, following the incessant rise in people’s living standards, the people’s demands on quality, status and style of cultural products, including literature and art works, have risen. Literature, theatre, film, television, music, dance, fine arts, photography, calligraphy, folksong, acrobatics as well as folk literature and art, mass literature and art and other areas must follow the developments of the times, grasp the demands of the people, and create and produce excellent works that the people love to see and hear with full fervour, vivid brush strokes, graceful melodies and moving forms, to let the people’s spiritual and cultural lives incessantly climb towards new heights.

Xi Jinping stressed that the people are the sources of flowing water for literature and art creation, whenever they are removed from the people, literature and art will change into rootless duckweeds, baseless groaning, and soulless bodies. Whether or not we can produce excellent works fundamentally depends on whether or not we are able to write for the people, express emotions for the people, and express the compassion of the people. We must modestly learn from the people and learn from life, derive nutrients from the people’s magnificent practices and rich and varied lives, incessantly accumulate life and artistic experiences, incessantly discover the beautiful and create the beautiful. We must consistently keep the people’s daily lives and the people’s happiness in our hearts, pour the people’s range of emotions into our own brushstrokes, eulogize the struggling human life, portray the most beautiful characters, and persist in people’s yearning for and belief in beautiful lives.

Xi Jinping pointed out that if literature and art workers want to achieve success, they must consciously breathe together with the people, share their fate, link their hearts with the people’s hearts, fell joy for the joy of the people, suffer for the suffering of the people, and be servants of the people. They must love the people sincerely, love them profoundly, love them lastingly, and must deeply understand the rationale that the people are the creators of history, go deep among the masses, go deep into life, earnestly and sincerely be the little students of the people. Art may give wings to imagination, but it must absolutely have its feet on terra firma. There are a hundred, a thousand ways of creating art, but the most fundamental, the most crucial, and the most reliable method is taking root among the people and taking root in life. We should use realist spirits and romantic feelings to contemplate real life, use light to disperse darkness, use the beautiful and the good to vanquish the ugly and the evil, let the people see that beauty, hope and dreams are ahead.

Xi Jinping stressed that a good work should put social effect first, and at the same time should be a work that integrates social effect and economic effect. Literature and art cannot become slaves of the market, and must not be stained with the stink of money. Excellent literature and art works, at best, can gain ideological and artistic successes, and can receive a welcome on the market.

Xi Jinping pointed out that every age has a spirit of the age. Literature and art are the engineering project of casting souls, literature and art workers are engineers of the souls. Good literature and art work should be like sunlight in a blue sky, like a cool spring breeze, they should be able to enlighten thoughts, caress spirits and mould people’s lives, they should be able to clear away the wind of despair. The broad literature and art workers must carry forward the banner of the Socialist core value system, reflect the Socialist core value system in their literature and art creation vividly, vigorously and in a lifelike manner, use true-to-life images to tell people what they should affirm and praise, and what they must oppose and deny, ensure that the salutary effect of education, like a spring breeze, noiselessly touches all. We must make patriotism into the main melody of literature and art creation, guide the people to establish and uphold correct views of history, views of the nation, views of the country and views of culture, and strengthen their fortitude and resolve to be Chinese.

Xi Jinping stressed that pursuing the true, the good and the beautiful is the eternal value of literature and art. The highest boundary of literature and art is moving people, letting the spirits of people experience baptisms, letting the people discover the beauty of nature, the beauty of life and the beauty of the spirit. We must, through literature and art works, spread the true, the good and the beautiful, spread upward and charitable value views, guide the people in strengthening their powers of moral judgment and their sense of moral honour, yearn for and pursue a life of stressing morals, respecting morals and abiding morals. As long as the Chinese nation pursues the moral plane of the true, the good and the beautiful generation by generation, our nation will be eternally healthy and upward, and will for always be full of hope.

Xi Jinping pointed out that China’s excellent traditional culture is the spiritual lifeline of the Chinese nation, is an important source nourishing the Socialist core value system, and is a firm basis for us to get a firm foothold within the global cultural surge. We must integrate the conditions of new times with inheriting and carrying forward China’s excellent traditional culture, and inheriting and carrying forward a Chinese aesthetic spirit. For our Socialist literature and art to flourish and develop, we must earnestly study and learn from the excellent literature and art created by people in all countries worldwide. Only if we persist in using the foreign to serve the Chinese, exploration and innovation, ensuring combinations of the Chinese and the Western, and mastery through comprehensive study, will our country’s literature and art be able to flourish and develop better.

Xi Jinping stressed that all levels’ Party Committees must bring literature and art work onto the important matters agenda, implement the Party’s literature and art principles and policies well, and grasp the correct orientation of literature and art development. We must choose good leadership ranks for strong literature and art work units, put cadres who have both ability and integrity, and who are able to be on the same page as literature and art workers into leading positions in literature and art work. We must respect the creative individuality and creative labour of literature and art workers, have full confidence in political matters, provide enthusiastic support in creative matters, and create a good environment for the benefit of literature and art creation. We must, through deepening reform, perfecting policies and completing structures, shape a vivid picture of incessant production of excellent work and talents. We must give high attention to and realistically strengthen literature and art criticism work, use the viewpoints of history, the people, art and aesthetics to judge and appreciate works, advocate telling the truth, stressing virtue, and create a good atmosphere to develop literature and art criticism.

Wang Huning, Liu Yandong, Lu Qibao, Xu Qiliang and Li Zhanshu attended the Forum.

Persons in charge from relevant Party and State departments, and the Liberation Army General Political Department, as well as representatives of literature and art workers from all sectors participated in the Forum.



spirit of the times, write an nd social media. It will particularly reflect on the development of frameworks for user-generate

Speech at the Forum on Literature and Art

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15 October 2014

Xi Jinping

Today, an ensemble of heroes has assembled here, the young and the old have come together, we have both old writers and old artists of noble character and high prestige, and have new literature and art talents who are bursting into the limelight, I know some comrades already well in the past, some comrades I’m meeting for the first time. I am very happy to see everyone.

The literature and art undertaking is an important undertaking of the Party and the people, the literature and art front is an important front for the Party and the people. For a long time, the broad literature and art workers have devoted themselves to literature and art creation, performance, research and dissemination, have been industrious and hardworking in their own areas, serving the people, they have obtained great achievements and made major contributions. Through everyone’s common efforts, our country’s literature and art garden contains hundreds of flowers competing and flowering, bringing forth innumerable achievements, they have presented a vivid vista of flourishing and development. I’d like to use this opportunity to express sincere gratitude to everyone, and extend my warmest respect to the literature and art workers nationwide. Read the rest of this entry »

Notice concerning Strengthening Management of the Production and Dissemination of Radio, Film and Television Programmes, Television Dramas and Online Audiovisual Products

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(XGDB No. (2014) 100)

All provincial, autonomous region and municipal press, publications, radio, film and television bureaus, the Xinjiang Production-Construction Corps Press, Publications, Radio, Film and Television Bureau, all departments and bureaus of the Administration’s bodies, the three central stations, the China Film Group Co., the China Film Co. Ltd., film channels, the China Education Television Channel:

For a while, a few screenwriters, directors, actors and other radio, film and television employees have been investigated and prosecuted by public security bodies because they used drugs, solicited prostitutes and engaged in other unlawful acts, their acts violated laws and regulations, corrupted the social atmosphere, and especially as social public personalities, they harmed the image of the sector, created a very harmful influence on society, and damaged the healthy growth of the broad minors. Radio, film and television works are important carriers for the dissemination of advanced Socialist culture and carrying forward the Socialist core value system. The Administration has always advocated that radio, film and television employees must abide by discipline and observe the law, consciously practice Socialist morality, resist vulgar, base and philistine tendencies; it has always advocated that the broad radio, film and television literature and art workers must pursue excellence in virtue and artistry, and disseminate positive energy to society through excellent products and a fine image. In order to further clean up the airwaves, television screens, silver screens and the online environment, and create a good employment atmosphere, the following requirements are hereby reiterated: Read the rest of this entry »

SAPPRFT Reiterates Provisions concerning the Management of Online Foreign Television Dramas

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A few days ago, SAPPRFT issued a Notice reiterating provisions concerning the management of online foreign television dramas, which demanded that for foreign television dramas used for dissemination on the Internet and other such information networks, a “Public Film Screening Permit” and a “Television Drama Distribution Permit” must be obtained according to the law. Foreign television dramas for which no “Public Film Screening Permit” or “Television Drama Distribution Permit” has been obtained, may not be disseminated online without exception.

The “Notice” points out that, in order to make online culture develop and flourish, at the same time as inheriting and carrying forward China’s excellent cultural traditions, [we must] vigorously absorb the world’s advanced cultural achievements, and encourage Internet audiovisual programme service websites meeting conditions to import and distribute appropriate amounts of foreign television dramas with healthy content, good production levels, which carry forward the true, the good and the beautiful, and satisfy the popular masses’ daily increasing spiritual cultural needs. Read the rest of this entry »

Notice concerning Further Implementing Regulations on the Management of Online Foreign Film and Television Dramas

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All provincial, autonomous region and municipal press, publications, radio, film and television bureaus, the Xinjiang Production-Construction Corps Radio, Film and Television Bureau

On the basis of the “Radio and Television Management Regulations” (State Council Decree No. 228), the “Internet Audiovisual Programme Service Management Regulations” (SARFT, Ministry of Industry and Information Technology Decree No. 56), the State Administration of Radio, Film and Television “Notice concerning Strengthening Management over Internet Dissemination of Film and Television Dramas” (GF No. (2007)122) and other such regulations and provisions, foreign film and television dramas used for dissemination on the Internet and other such information networks shall obtain a “Public Film Screening Permit” or a “Television Drama Distribution Permit” according to the law. In order to develop online culture and let it flourish, and vigorously absorb the excellent cultural achievements of the world at the same time as inheriting and carrying forward China’s excellent cultural traditions, the following provisions on further implementing management over dissemination of foreign film and television dramas on information networks (hereafter simply named online foreign film and television dramas) are hereby notified: Read the rest of this entry »

Supplementary Notice concerning Further Perfecting the Management of Online Dramas, Microfilms and Other Such Online Audiovisual Programmes

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This is a translation of the press release on this notice published on the SAPPRFT website. In good SAPPRFT tradition, the original document has not been made public. 

EDIT: The original document was made public in March 2014.

Recently, in response to the problems of topic selection, programme content, production quality and other aspects of a number of online dramas, microfilms and other such online television programmes, the State Administration of Press, Publications, Radio, Film and Television has issued the “Supplementary Notice concerning Further Perfecting the Management of Online Dramas, Microfilms and Other Such Online Audiovisual Programmes”, which aims to further perfect management, create a civilized and healthy online environment, and prevent online audiovisual programmes with vulgar content and a low style, which play up violence and sex to have a harmful influence on society. Read the rest of this entry »

Supplementary Notice concerning Further Perfecting the Management of Online Dramas, Microfilms and Other Such Online Videos

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Note: this document was only made public in March 2014.

XGDF No. (2014)2

All provincial, autonomous region and municipal radio, film and television bureaus:

Since the issuance of the “Notice concerning Further Strengthening the Management of Online Dramas, Microfilms and Other Such Online Videos) (GF No. (2012)53), the implementation situation in all localities generally is good, which has had a stimulating effect on standardizing online dramas, microfilms and other such online videos. However, there are also some localities that report that some Internet audiovisual programme service work units examine and broadcast online dramas, microfilms and other such online videos themselves, there are different examination standards and measures, leading to different versions emerging of the same programme; a few programme producers do not hold production qualification for radio and television programmes, and for some programmes that require editing, it is difficult to contact the producer and have them re-edit it; there are also some programmes that have not been filed timely according to requirements. In order to further perfect management, create a civilized and healthy online environment, and prevent online audiovisual programmes with vulgar content, base styles and which play up violence and sex from having a harmful influence on society, the following Supplementary Notice concerning relevant questions is hereby issued: Read the rest of this entry »

GAPPRFT Spokesperson States that Control is Implemented Over Singing-Type Competition Programmes to Provide Rich and Varied Television Programmes to Audiences

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A spokesperson of the General Administration of Press, Publications, Radio, Film and Television has stated that, since this year, the quantity of singing-type comptition programmes nationwide has clearly increase, on the basis of opinions of the broad audiences, in order to avoid the duplication of identical television programme forms, in order to provide even better viewing choices ofr audiences and satisfy the popular masses’ diversified television culture needs, GAPPRFT will implement quantity ocntrol and broadcast dispersion control measures of this kind of television programmes. Read the rest of this entry »

Notice concerning Printing and Issuing the Provisions on the Main Duties, Internal Structuring and Personnel Allocation of the General Administration of Press, Publications, Radio, Film and Television

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GBF No. (2013)76

All provincial, autonomous region and municipal People’s Governments, all State Council Ministries and Commissions, all directly subordinate organs:

The “Provisions on the Main Duties, Internal Structuring and Personnel Allocation of the General Administration of Press, Publications, Radio, Film and Television” have been approved by the State Council and are hereby printed and issued.

State Council General Office

11 July 2013 Read the rest of this entry »

Notice concerning Implementing a Television Documentary Theme Announcement System

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On 7 February, SARFT issued the “Notice concerning Implementing a Television Documentary Theme Announcement System” (GF No. (2013)11) to all provincial, autonomous region and municipal radio and television bureaus, the Xinjiang Production-Construction Corps radio and television bureau, the Liberation Army General Political Department Propaganda Department, CCTV, China Film Group Co., the Central New Film Group, China Education Television, and relevant Centre and State work units, the notice says that, in recent years, our country’s television documentary creation and production has become more dynamic every day, quantity and quality rise incessantly and a desirable development tendency has emerged. On the basis of the spirit of the “SARFT Notice concerning Printing and Issuing Some Opinions on Accelerating the Development of the Documentary Industry” (GF No. [201088]), in order to further let the television documentary market flourish, promote the healthy and orderly development of television documentary creation and production, assist the documentary sector to timely understand information on television documentary themes, attract social forces to participate in television documentary creation and production, avoid production clashes, waste of resources and other problems, and stimulate the formation of a desirable situation in which film documentary production and creation is rich in themes, scientific in its composition, resources are optimized, excellent products merge in large numbers and talents come to the fore, SARFT will implement a television documentary theme announcement system starting from 2013, to gather theme information concerning nationwide television documentary creation and production, Sino-foreign coproductions, imported foreign television documentaries (including source material), etc., and announce it to society. Hereby, the following matters are notified in order to do the work well. Read the rest of this entry »

Notice concerning Cleaning Up Radio and Television “Gift-Giving” Advertising

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This is a translation of the SARFT press release, the original text of this notice has not been made public.

Recently, SARFT issued the “Notice concerning Cleaning Up Radio and Television “Gift-Giving” Advertising”, requiring all levels’ radio and television stations to immediately delete advertising with content playing up “gift-giving”

The notice points out that in a small number of advertisements broadcast by some radio and television stations, content playing up “gift-giving’ such as “first choice for gift-giving”, “gift leader”, “gaining face with higher levels”, etc., there being no lack of famous watches, expensive stamps, gold and silver commemorative coins, etc., among the gifts, this communicates an incorrect value system, and easily foments undesirable social tendencies.

SARFT’s news spokesperson indicated that, the Centre has repeatedly stressed recently that all sectors and all departments must rigorously enforce diligence and thrift, oppose extravagance and waste, that the radio and television system must earnestly implement the Centre’s requirements concerning improving work styles and realistically linking up with the masses “Eight Rules”, and create a good public opinion environment in the whole society to practice strict economy and oppose waste. Radio and television stations are an important propaganda, ideology and cultural battlefield, and must fully give rein to their important function of guiding customs, educating the people, serving society and promoting development, forcefully carry forward the fine traditions of the Chinese nation and modern civilized living concepts, taking the lead in setting the example, implement strict self-discipline and make cleaning-up “gift-giving” advertising into a real action to implement the requirements of the Centre and a concrete measure in restraining the undesirable practice of gift-giving and gift-receiving, grasp implementation with determination and great force, to satisfy the popular masses.

In order to guarantee that the provisions are satisfactorily implemented, SARFT has required all levels’ administrative radio, film and television departments to realistically strengthen daily supervision and management, and standardize advertising broadcast order. At the same time, SARFT has also required all localities to further strengthen work to produce and broadcast public service advertising, strengthen the effect of positive guidance through effective propaganda with unobtrusive influence, and construct a desirable social atmosphere of joy and auspiciousness.




Report concerning the Work Situation in Deepening Cultural Structural Reform and Promoting the Grand Development and Grand Flourishing of Socialist Culture

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Given on 24 October 2012 at the 29th Meeting of the 11th Standing Committee of the National People’s Congress

Minister of Culture: Cai Wu

Standing Committee of the National People’s Congress,

I have been entrusted by the State Council to report to the Standing Committee of the National People’s Congress on the work situation in deepening cultural structural reform and promoting the grand development and grand flourishing of Socialist culture. Cultural structural reform and development work involve culture, radio, film and television, press and publications, and various other areas, and for this report, the opinions of the Central Propaganda Department as well as SARFT, the General Administration of Press and Publications, the Information Office and other departments were sought, in order to as much as possible, completely reflect the comprehensive situation of cultural structural reform and development work, please consider it. Read the rest of this entry »

Ex-CCTV Chief Dismissed from GAPP Vice-Chair Position, Possibly also from Party

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According to Caixin, Jiao Li (焦利), who was the head of CCTV until November last year, and was appointed as Vice-Chairman of the General Administration of Press and Publications, has been removed from his position. Jiao seems to have been the latest victim of the Bo Xilai fallout. Both men started their careers in Liaoning Province. Jiao worked his way through the ranks of the Liaoning Daily, becoming editor-in-chief and chair of its Party Committee. In 1997, he became a member of the Liaoning provincial propaganda department and joined the Central Propaganda Department in 2008. In May 2009, he was appointed as CCTV director. Here, he suspended a news anchor on request of Bo Xilai. However, he was removed from his position after only two and a half years in office, prompting suspicions that Jiao had ruffled feathers in his handling of news items. He also made himself unpopular among staff through the appointments and dismissals he made. Furthermore, Jiao’s private life came under scrutiny.  He allegedly had a relationship with Tang Can, a singer who, according to rumours, has been secretly sentenced to 15 years in July after being involved in numerous high-level scandals, and was closely acquainted with Bo Xilai. Officially, he was transferred to a vice-director position in the General Administration of Press and Publications, but has not been seen in public events since. Now, it seems that he has been removed from all State posts and expelled from the Party.

This calls into question his relationship with Li Changchun, a fellow Liaoninger, number 5 in the Standing Committee and propaganda chief, and Liu Yunshan, director of the Central Propaganda department and Standing Committee hopeful at the 18th Party Committee. Rumours indicate that although Li distanced himself from Jiao as scandal started to broaden, Liu tried to protect Jiao, on whose assistance he relied in the CPD.

Unfortunately, in this case, most we have to go on are reports by partisan overseas Chinese media, which may not necessarily reliable. However, let’s assume, for the sake of the argument, that they are true. This might have interesting consequences for the relationship between the propaganda apparat and the Standing Committee. Propaganda is, together with discipline inspection and personnel appointments, one of the three large supporting pillars of the Party, and the head of the propaganda apparat has been a Standing Committee member since 1989, when the structure was overhauled. There has been an increasing emphasis on media and culture in recent years but until now, the institutions in those fields have generally been staffed by the conservative side of the Party. It is not unimaginable to think that in the raging political crisis, control over propaganda, and therefore the tools of public opinion guidance, has been one of the major points of conflict for the next round of appointments. Also, political battles in China often are fought through underlings. For example, Chen Liangyu’s dismissal in 2003 signalled Hu Jintao’s consolidation of power over the Shanghai faction, while the dismissal of his right hand man Ling Jihua was considered to be a great weakening of his power. It seems inconceivable that Jiao’s dismissal, especially at this time, has nothing to do with Liu Yunshan’s Standing Committee aspirations. However, there are different options. Liu might now be out of the running for one of the spots, but it might also be the case that Jiao’s dismissal is part of a compromise in which Liu will succeed Li Changchun, but will be beholden to other factions in the Party. One more story on the rumour mill, one more reason to watch the line-up, somewhere by this time next month.